Authentic, local products, made with natural renewable materials are in increasing demand worldwide. The real added value of a highly skilled craft is a constant reference to creative expression and to the culture and heritage of whole groups of peoples. The crucial role of the craft sector in sustainable development and poverty reduction is obvious in many communities.
Participation in an international trade fair is widely regarded as a most efficient means of exposure to export markets: audience concentration, face-to-face communication, competition-watch and acquaintance with new business partners are major benefits for participants.
Artisans in numerous fields of activity will find support, general information and advice, methodology guidelines, checklists and directories in this essential guide.
MOTS CLES · Artisanat · Créativité · Culture · Développement culturel · Identité culturelle · Industrie culturelle · Marché